MarketingServices
- MARKETING STRATEGY: What is your main goal? Is it to increase awareness or increase sales, or both? Research and planning are the fundamentals to any marketing strategy. Your strategy to reach your final goal, whatever it may be, needs to be dynamic and interactive. The strategy needs to allow room to react immediately, if and when needed, but to still stay focused on the goal.
- SOCIAL MEDIA: Social media is a huge transporter of information to your customers. New platforms pop up all the time – which ones are right for your brand? DBP can help you with everything social media related – from determining the best platforms, setting up your profiles and accounts, to creating post content and managing the day-to-day posting and engagement.
- PR: Public relations helps you to create long lasting relationships with the public. DBP offers press release content creation and distribution.
- GRAPHIC DESIGN: Graphic design encompasses the design of your logo, website, email marketing, marketing collateral (i.e. brochures), stationery, and more!
- MARKETING CAMPAIGNS: Campaigns come in all shapes and sizes, depending on the client. DBP will research, plan and execute the optimal series of activities to market your brand.
- CONTENT CREATION: All we hear about these days is “Content is King”. It is. DBP can create content for your blog, website, advertorial, newsletter, and more!
- BLOG STRATEGY & CONTENT: The first challenge is to find the voice for your blog. Once your voice has been determined content is required to keep your readers engaged, it’s time to set up your social media channels, determine advertising channels, manage the content and more!
- BRANDING: It is imperative to create a recognizable and memorable name/brand for your company. Something that will stand out amongst your competitors and make the customer’s decision an easy one.
- DIRECT MARKETING: Speak directly to the customer. Every time we think of direct marketing, the phrase “Call now!” comes to mind. Whether it is a TV commercial, newspaper advertisement, website ad, DBP can create the message for your customer.
- SEO & PAID SEARCH: Search Engine Optimization is key once your website is up and running. When someone googles your product/service, don’t you want to be seen? Keywords, proper content placement, and back-linking are just a few of the techniques that we employ to help get your site seen.
- WEBSITE ANALYTICS: Instead of spinning wheels and trying to guess where your customers are coming from, let’s look “under the hood”. Analyzing your analytics on a regular basis will show you where your advertising dollars are most wisely spent. DBP loves spreadsheets and graphs!
MarketResearch
- COMPETITOR ANALYSIS: What are they doing that you aren’t (that’s working)? What sets you apart from the rest? Where are you in the rat race? Let’s find out.
- MARKET ANALYSIS: It’s time to determine how your company in relation to competitors and the economy. Analyzing the data will draw a clearer picture as to what direction you should be heading, or tell you that you are perfect right where you are!
- SURVEYS: Don’t you ever think how great it would be to get inside your customer’s head? You can! Surveys are a great way to get their opinions and thoughts.
CustomerAcquisition
- LEAD GENERATION: What about all of those people that don’t know about you? We need to tell them how great you really are! DBP can help strategize a plan to create future customers.
- BRAND RECOGNITION: The last thing you want to hear is, “I’ve never heard of that brand.” Noooooooo. If that is the case, then we’ve got work to do! There are so many ways to get your name out there, but you need DBP to help!
- TARGETING: Do you know who your target demographic is? Let’s determine that along with how we can advertise directly to them and cut out the others.
Advertising
- TV & RADIO: Commercial creation, media buying and reporting are the key needs when it comes to advertising on TV and the radio.
- PRINT: Newspapers, magazines, postcards and other mailers – they have not disappeared and are great vehicles to get your message out there. DBP can create and place your ad.
- ONLINE: Let’s target your customer online – you know they are on there! Place ads where they are seen most, speak to them on their computer screens at home or work, on their phone, or in their email!
- GUERILLA: Thinking outside the box!
